Gaida.ai (now Enoti.bg) is a Bulgarian startup in the real estate space. Their app uses AI and machine learning to improve property search and show buyers properties they may have not considered by expanding on their search parameters. The app integrates with a dashboard for real estate agents.
Brief
The team at Gaida had developed an AI black box and was moving into product definition. Their ambition was to create a consumer app that would generate leads and feed them into a lead management platform.
Team
Yael Olivo - Product designer
Lubomir Varbanov - Lead Software Engineer
Galia Jordanova - CEO
Nik Jordanov - Product manager
Defining the MVP for the consumer app
I conducted user interviews with people who had bought a house in Bulgaria in the previous 5 years; I then summarised my findings into an experience map and presented them to the product team.
Experience map - buyer
I ran a prioritisation workshops to define which problems we would focus on for the first release, and which would be deferred to later ones. With that in mind, we brainstormed a series of features and placed them in a cost/impact matrix to define the MVP.
Pre-pandemic remote project
The product team was based in Bulgaria, while at the time I was living in Portugal. I conducted all workshops and user interviews using Google Meet combined with Miro (virtual whiteboard) and used lookback.io to record user interviews. This not only allowed me to complete the whole project remotely but improved and sped up documentation.