Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products.
Brief
At the beginning of 2016, Unilever had an ambitious plan to shift a large portion of its design work internally. The effort started with a pilot within the Homecare Department and was led by a digital transformation team. I was hired through Sapient as a design consultant to help the team make the transition.
Team
Yael Olivo - Design consultant
Elisa Mendes - Data analysis consultant
Sara Masters - Digital Transformation Manager
Georgina Park - Content Strategist
Understanding brands
I conducted interviews with each of the Home Care brands to understand how they are positioned in the market, their brand values, and the team composition, as well as their needs in terms of design.
Mapping and collecting assets
Each brand team liaised with multiple agencies to take care of their needs, such as creating and maintaining brand guidelines, producing and localising assets for e-commerce, creating marketing campaigns, and maintaining their social media presence and corporate website.
I mapped who owned each brand’s assets such as logos, guidelines, and fonts, and worked closely with the newly formed asset library team that was at the time implementing and customising Box as the unified asset library solution.
Establish goals for the pilot
Working with the digital transformation team, I identified which design tasks could be brought in-house. Thosw were tasks that